Brand Marketing Consultant

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Reporting to the Brand marketing manager, the successful candidate will be supporting the delivery of brand campaigns at a National level in both English and French, across all channels.  They will work in collaboration with the Managers of the different advertising/brand campaigns, as well as various internal stakeholders and external partners, in order to support the planning, development and executional excellence of the Sun Life story to Canadians.

We are looking for an enthusiastic and passionate advertising campaign consultant to join the Sun Life team and provide processes and rigor to the delivery of multiple national campaigns.    They will collaborate directly with our brand marketing managers in all stages of promotional campaigns. The successful candidate will have the opportunity to provide support at different levels of the campaign’s execution, from coordinating between various groups across the organization, interfacing with external partners to ensure the delivery of campaign creative (on time and on budget).  They will also need to coordinate the numerous groups across the organization to have the information they require for stakeholder alignment.  This position plays a fundamental role as the owner will consolidate all forms of feedback and ensures it makes it to the right partners for campaign delivery. 

What will you do ?

• Support the creation, delivery and execution of brand campaigns as briefed from different Sun Life verticals (investments, insurance & health), aligned with the overall brand strategy

• Coordinate the overall project management of each campaign, ensuring accountabilities and stakeholder alignment is communicated.

• Support the manager, Canadian advertising in the development of brand marketing plans and campaigns

• Manage collaboration partnerships by collaborating with partners and internal creative production for full funnel creative presentations

• Maintain and manage timelines and budgets and be active in weekly/monthly project status reviews

• Provide support for post-campaign reporting (ex: pulling together executive presentations)

• Assist initiatives by collaborating with colleagues across the business to ensure a consistent brand voice and presentation

• Ensure all aspects of delivery are tracked – from content, digital assets, social media, videos, traditional and non-traditional, etc

• Provide support to our internal partners for brand management-related mandates (product naming, value propositions, etc.)

• Coordinating the roadmap deliverables and creative assets for different brand common themes (mental health awareness week and sustainability, etc)

• Have a mindset to elevate our brand in everything we do

What will you need to succeed ?

• University degree in marketing-related field

• 3-4 years of Marketing experience

• Bilingualism (French, English) required- interactions with English-speaking customers or partners

• Brand management experience considered a strong asset

• Proven record of success in traditional and non-traditional marketing with measurable results

• Solution-oriented mindset

• Strong project management skills

• Team player

• Excellent organizational skills with the ability to juggle multiple projects at once without breaking a sweat

What’s in it for you ?

• A friendly, collaborative and inclusive culture

• A collaborative and interactive team environment

• We’re honoured to be recognized as a 2022 Best Workplaces in Canada by Great Place to Work® Canada

• We’re proud to be a Best Workplace for Hybrid Work by Great Place to Work® Canada

The Base Pay range is for the primary location for which the job is posted.  It may vary depending on the work location of the successful candidate or other factors.  In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance.  Certain sales focused roles have sales incentive plans based on individual or group sales results. 

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

51,700/51 700 – 83,800/83 800

Job Category:

Communications

Posting End Date:

31/03/2023